2NE1 aux Lions de CANNES

  • Groupe 2NE1 à Cannes le 18 juin à la salle de Théâtre Debussy pour un showcase au CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY 2012, invité par une des plus grandes agence de publicité au monde, CHEIL.
  • 2NE1 Hip-Hop/Pop Girl Group

2NE1 has emerged as one of the top notch K-pop stars in only three years since the group’s debut, with almost all of the band’s songs reaching number one in the charts. 2NE1 is an abbreviation for New Evolution and the name 2NE1 stands for “the new evolution of idols in the 21st Century”.

Songs with lyrics portraying independent and confident image of women like ‘I Don’t Care’ ‘Go Away’ arouse sympathy from many women, resulting in many women fans even if it is a girl group. Their music and unique fashion style inspire even overseas artists such as Will.i.am of Black Eyed Peas and world-famous fashion designer Jeremy Scott.

2NE1’s latest achievement includes winning MTV Iggy’s Best New Band award (2011) and New Artist Prize on Japan Record Awards (2011).


  • Location: Theatre Debussy Date: Monday 18 June  Time: 17:30 – 18:15
How well do you know K-Pop? K-Pop (Korean Pop) is not just a foreign music fetish from a far-away country in Asia, but a new global opportunity to market digital content. K-Pop is at the forefront of Korean wave, the global spread of Korean culture. Do you want to wow the world with digital presence? Then you should take a serious look at K-pop.In 2011, Billboard officially launched the “Korea K-Pop Hot 100”. Global media, including Le Monde and Bloomberg, have praised K-pop fans around the world for building their own dynamic community without huge launch budget. Just last year, hundreds of fans flash-mobbed outside the Louvre, calling for an additional K-Pop concert in Paris.K-Pop fandom is neither attributed to huge marketing spend nor to interest in Korean culture. It isfueled by clicks from the world’s teenagers, immediately and constantly spreading K-Pop across the globe.This year, Cheil has teamed up with global K-Pop icons 2NE1 at Cannes to provide a fun seminar for marketers looking to take advantage of K-Pop fever. If you want to wow the world with your brand’s digital presence, join us for this in-depth look at how K-Pop is taking over the world.In this session, SJ Kimm, Cheil’s expert on the K-Pop craze (and superfan) and 2NE1, the trend-setting artists, explore how digital, social and cultural factors worldwide have combined to push this seemingly niche music genre to mainstream pop status, and how brands can ride the wave.

            Speaker :

  •     SJ KIMM

  •     Regional President
  •     Cheil Worldwide South-East Asia


Based in Singapore and managing the South-east Asian countries including Australia and Taiwan, SJ Kimm is at the core of the K-Wave fever. His passion for cultural marketing is well supported by his past experiences in managing the 2002 FIFA World Cup as the Managing Director of FIFA’s Korea office, marketing Samsung’s Olympic sponsorship, providing marketing solutions utilising K-Pop groups such as the Girl’s Generation and Super Junior.

In his early days, SJ was also involved in bringing the Michael Jackson and Friends concert to Korea in 1999. As the Marketing Director for HSBC Korea, SJ has created multiple cross-cultural marketing platforms such as the HSBC Global Leadership Camp and HSBC Family Golf Championship.


source:  Cannes Lions International Festival of creativity  2012


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